About Approachable Optimization

Founded among the Pacific coast mountains, Approachable Optimization was born from a passion to help organizations achieve their highest potential with accessible, powerful solutions.

Our Leadership Team

At Approachable Optimization, we unite deep academic knowledge with extensive professional experience, driven by a shared passion for solving complex analytical problems. We're adept at crafting high-performing, repeatable solutions and translating complex data into remarkably user-friendly experiences. With proven success optimizing large-scale utility capital investment portfolios at Copperleaf, our team culture is built on a relentless focus on customer value, satisfaction, and aiming to surpass expectations at every turn.

Bill Dall - Founder and CEO

Bill is a results-oriented technology executive known for launching and scaling successful enterprise software products. He drove product innovation at Copperleaf, guiding its transition to a diversified SaaS provider. As CPTO at Urbint, he led high-performing teams achieving significant growth. Bill is a certified Professional Engineer with nine patents and holds a BASc in Engineering Physics from Simon Fraser University. He enjoys reading, hiking Vancouver's trails, and discussing prog rock.

Nick Malcolm - Founder and CTO

Nick is a strategic and customer-focused technology leader known for building innovative solutions for difficult problems. He led the engineering team at Copperleaf in developing their industry-leading solution for optimizing capital investments and improving decision making. Nick holds a PhD in Computer Science from Texas A&M University. He enjoys learning new languages and experiencing the outdoors of British Columbia through hiking and biking.